Exploring the profound implications of the transformation brought about by the age of mechanical reproduction on fine arts, we delve into a realm where our contemporary techniques and capabilities overshadow those of the artisans of the past. The adaptability and precision of our modern tools signal imminent and profound changes in the traditional craft of the Beautiful. In an era where matter, space, and time have undergone significant shifts in the last two decades, the entire technique of the arts is poised for innovation, potentially reshaping artistic invention and challenging our fundamental understanding of art.
Artistic Production
In the preface of the essay, Benjamin introduces Marxist analyses, dissecting the organization of a capitalist society and the role of the arts within it—both in the public and private spheres. He extrapolates future developments of capitalism, envisioning economic exploitation leading to conditions that could potentially abolish the capitalist system. Tracing the historical and technological evolution of mechanical means for art reproduction, Benjamin establishes that artistic reproduction is not a novel human activity.
Value:cult and exhibition
The transition from cult value, associated with religious artifacts confined to specific spaces, to exhibition value occurs through mechanical reproduction. The removal from fixed, private spaces to mobile, public spaces, like museums, facilitates the exhibition of art to a wider audience. The mechanical reproduction of art negates its cult value, as it shifts from a fixed, private temple to a mobile, public museum, making the work accessible to many spectators. Benjamin argues that the photographic image, emphasizing exhibition value, surpasses cult value, marking a transformation in the functions of art.
Art as Politics
The social value of art evolves in tandem with changes in societal value systems. Benjamin asserts that alterations in artistic styles and cultural tastes follow the organization of human sense-perception, shaped not only by nature but also historical circumstances. Despite the negative effects of mass-produced art products on the aura of the original work, Benjamin highlights the inseparability of the uniqueness of a work of art from its tradition. The ritualization of mechanical reproduction emancipates art from parasitical dependence on ritual, enhancing the social value of exhibiting works of art in the public sphere. This transition signifies a progression from private enjoyment in the owner's sphere to public appreciation in galleries, marking a profound shift in social and cultural practices.